Even though this is a bit dated (from last year) it is so important and still so on target!
Moisturize, moisturize and did I mention moisturize?
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Eight years after getting out of the business, the retailer is opening full-service beauty counters at 13 stores in Chicago, Los Angeles and New York this week. Eight years after getting out of the cosmetics business, Sears is jumping back in, banking that the high-margin sector can give the retailer a much-needed profit boost. The flagship brand of Sears Holdings Corp. is opening full-service beauty counters at 13 stores in Los Angeles, Chicago and New York this week. The goal is to roll out the beauty business to 100 locations next year and, if all goes well, expand to as many as 400 of its 852 Sears department stores by 2012, said Andrea Goldner, Sears’ merchandise manager for cosmetics. “There is absolutely an opportunity for beauty products at Sears,” Goldner said. “The time is right to get back into that business.” The pilot is the latest in a wave of concepts Sears has been testing, such as a drive-through general store and a free-standing appliance shop. Beauty products, including fragrances and skin-care products, are widely considered more resistant to recession than other categories and indeed are selling better than discretionary items such as apparel, said Karen Grant, vice president and global beauty industry analyst at NPD Group, a market research firm in Port Washington, N.Y. “Of the industries to get into, it seems to be a bit more stable,” Grant said. “It could be a good venture for [Sears] if they could execute it — which they’ve had trouble with in the past.” Sears eliminated the beauty business in 2001 under former Chairman and Chief Executive Alan Lacy as part of a broader effort to peel away poorly performing businesses. The exit was less than graceful, coming just weeks before the company was set to launch a partnership with Avon Products Inc. inside scores of stores. Sears has been in and out of the beauty business for decades. The company got out of cosmetics in the mid-1980s, only to return with its own brand, Circle of Beauty, in 1995. This time, Sears is carrying nationally recognized and specialty brands, including CoverGirl, L’Oreal, Maybelline and Burt’s Bees. Sears also will be the exclusive U.S. retailer for French firm Yves Rocher’s botanical products. Sears will try to differentiate its beauty business by mixing mass-market prices and displays with department-store service in a mall, Goldner said. I recently started testing the Tarte Cosmetics line and found one item in particular that I really fancy. multiplEYE natural lash enhancer does exactly what it says – enhances your lashes. Now you all know how I preach about eyelashes and taking care of them and most enhancers I’ve used actually pull your lashes out when you remove the globs of residue at the end of the day but Tarte’s multiplEYE natural lash enhancer is different. From Tarte: Clinical Results:  Tarte multiplEYE effects They claim a 152% increase in the appearance of lash length with multiplEYE, a natural lash enhancer. I’m not sure of the percentage but you can certainly see a difference after a few applications. It’s basically a natural thickening agent that gets applied either on the lash line or over your lashes. I love the packaging, eco-friendly, and the only thing I don’t like about the product is the drying time. They say 2-3 hours not to rinse after application. Normally this wouldn’t be a problem but you never know when you have to rinse.
I can’t believe how many times I’ve seen this product used! You know some things are just meant to be staples in the makeup case and Benefit’s smokin’ eyes kit is one if mine. Now, I love the deep, seductive look (so does my hubby) and this has everything I need to glam it up – dark! It’s got to be a best seller and even though the smoky eyes look has seen it’s day, I’m thinking it’s here to stay.
If you follow the lesson to a “T” you can’t go wrong – but don’t be afraid to experiment. I’ve found a few different looks and even combined these colors with a few others for outrageous gray/blue combos and even a funky yellow/green to really feel wild. Everyone wants sexy, smoky, cover-model eyes & perfectly groomed brows… here you go! Our all-in-one kit has everything you need to create your own smokin’ eyes… 3 shadows, a black eyeliner pencil, a brightener, 2 brushes, mini tweezers & a complete lesson. We’re getting back to business here at MTG. Stay tuned. We’re clearing out the old and revamping the blog / site to better serve our readers and friends. If you have any suggestions, please send them my way and I’m looking forward to reviewing and writing again!
I’m exaggerating of course but there may be a silver lining here. More availability of product, better prices and store-exclusive freebies. This may not be a bad idea after all. CVS does have some serious buying power. I’m dying to know who the 32 are! Any inside info you want to share? Post a comment & tell us!
The PURE Skin Lipo Serum is a clear lotion, fragrance free and comes in a 1 oz. pump dispenser (you know how much that is important to me because of contaminants!). 1 pump applied to the face and let it dry. That’s it. Then moisturize as you would normally. It contains antioxidants- vitamins a, B5, C and E. All to help strengthen skin cells to fight against aging (free radical damage) and moisturizer which plumps up the skin by increasing moisture uptake. Sodium Hyaluronate- known as a moisture binding ingredient able to hold up to 180 times its weight in water. AHA/BHA – an active blend of natural multi fruit acids, This natural blend weakens the connective tissue holding dead cells together for an overall smoother skin, while maximizing cell renewal, and minimizing irritation. There’s an entire line of PURE products including mineral makeup. So far I’ve been very happy with the results to date. Here’s their official site. Be sure to tell them MissTrendyGirl sent ya!
Makeup artists Jemma Kidd, Napoleon Perdis and Petra Strand have signed on to collaborate with the retailer to bring out more affordable and slightly different versions of their existing prestige lines for the Target beauty shopper. When a major retailer realizes their target market (pun intended!) isn’t the stereotype discount shopper I’m an instant fan. Target has a history of great partnerships with designers and the like which has worked out very well for them. If you see these in your local Target before I do let me know how they are. Look for them around the end of August and happy shopping! Hey everyone! I hope you all had a great holiday weekend. It was very pleasant here in NY and a three day weekend always comes in handy. Of course when it leads into the unofficial start of Summer with a rather uncomfortable, humid day – I know the hair goddesses aren’t smiling down on me or my clients. To top it off, I cut in bangs this weekend. Less hair, more frizz. There’s no product in the world that could completely solve that. But my wonderful husband, who loves nothing more than baking in the sun on the beach while it’s 90+ degrees and in 100 percent humidity, bit his tongue and turned on the air conditioner for me. That’s the only cure for the curls and ‘poofiness’ I’ve found. So what’s with the humidity that makes your hair such a chore? Well water is an essential part of your hair’s chemical makeup. When it’s humid out your hair shaft will swell as a result of absorbing and retaining water. When it’s dry out, your hair shaft actually shrinks (and yes it is actually shorter). How can you control it? Well the best I can say is stay indoors or just work with it. Leaving your hair longer during the humid months can help weigh it down which only slightly helps with the poofs but it helps. Frizz control products used in moderation can work but be careful – too much can flatten your hair and make it look greasy. Last resort? How about spending a little time in the morning and putting that hair up in a ponytail, an up-do or even get some trendy hair accessories for the occasion. Personally I love chopsticks. Twist, curl and stick to hold! I love a great lathering in the shower. I mean who doesn’t? Add the little moisturizing goodness of oil and you have Caress’ new line of Brazilian Body washes. They smell absolutely beautiful and exotic and add great moisture to the body. The body wash is a unique fusion of cream and oil with a blend of sweet passion flower and acai fruit oil. |
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Wow this could be interesting… and convenient for some! Read on…
I love Target. It’s a step above Wal*Mart and it’s always clean and organized. At least where I live. I’ve heard horror stories so I can only imagine. Anyway WWD is reporting that Target stores have struck a deal with a few well known artists to bring their products to the masses…